Opportunity Analysis is used in combination with the commercialization process to ensure that all assumptions are carefully tested. The methodology confirms unmet needs, demonstrates competitive advantage and examines feasibility. It is built on the principle that viable opportunities occur at an intersection of customer need, technological capacity and economic viability.

The Opportunity Analysis methodology provides a unique framework for gathering detailed information using multifunctional, interdisciplinary teams. We don’t just ask you to get the information, we show you how to find it, what to look for and how to evaluate the implications. Opportunity Analysis provides a set of tools that arm business development and innovation teams with the information necessary to make sound expansion and investment decisions.